Your protein starter kit. 25% off + a free shaker.

One bag, one shaker, one habit. 22g of protein that tastes like a milkshake.

✓25% off your first bag
✓FREE 20 oz Shaker Cup · ~~$12.99~~
✓FREE Protein Guide
✓Free shipping on your first order
✓22g protein · tastes like a milkshake
✓Subscribe & save 10% on every order

60-day money-back guarantee

"I have tried many protein powders but this is the best protein powder I have ever tried. It tastes good, mixes well, from now on this will be my go to protein powder."

Luis V. · Verified buyer

★★★★★ 4.9 · 4,000+ reviews 22g protein / scoop Third-party tested

Tipping a scoop of protein powder into the clear 20 oz shaker on a gym bench, Protein Powder bag front and center

Subscriber kit includes

FREE 20 oz Shaker Cup · ~~$12.99~~

FREE Protein Guide

30-day protocol

Trusted where it counts

Built by people who live it.

Jocko Willink seated in the gym holding a Jocko Fuel bottle — Jocko Willink Retired Navy SEAL commander · Co-founder

Mattie Rogers pressing a barbell overhead in a Jocko Fuel tank — Mattie Rogers U.S. Olympic weightlifter · Jocko Fuel athlete

The Jocko Podcast · #1 NYT bestselling author · Rated 4.9 by 4,000+ verified buyers

Milkshake flavors that don't taste like a supplement.

Mixes clean — no grit, no chalk. Sweet without the sugar load: 2g of sugar or less per scoop and zero artificial sweeteners. 9 flavors so the habit never gets boring, and you can swap any month on subscription.

"I've tried a good number of protein powders and this is the only one I actively enjoy. Came for the protein, stayed for the milkshake taste."

Phoebe K. · Verified buyer

✓9 milkshake flavors
✓≤2g sugar per scoop
✓No artificial sweeteners

Get your kit

A scoop of protein powder pouring into the shaker

The whole routine is a scoop, cold water, and 10 seconds of shaking.

No blender. No meal prep. No cleanup pile. The 20 oz shaker comes free with your subscription kit, so day 1 starts with everything the habit needs. 22g of protein, down before the ice melts — that is the entire commitment.

"Great taste — part of my morning routine every single day"

mary n. · Verified buyer

✓30 seconds start to finish
✓No blender required
✓Free shaker when you subscribe

Get your kit

Overhead: a scoop of protein powder mid-pour into the shaker, open bag beside it

Protein shouldn't wreck your stomach.

Digestive enzymes, including lactase, and probiotics are built into every scoop — engineered to sit right. The 3-source blend of whey, casein, and egg white releases over hours instead of slamming your gut. And with no sugar alcohols, you skip the GI distress they cause.

"I love the taste, and it doesn't screw with my stomach like most other protein powders. I also greatly appreciate that there is no sucralose or fake junk in Jocko's products."

Andrew C. · Verified buyer

✓Enzymes + probiotics built in
✓Lactase included
✓3-source time-released blend

Get your kit

Athlete drinking from a Jocko Fuel shaker in the gym

You should recognize everything on the label.

A named 3-source blend — whey, casein, egg white — not a proprietary-blend dodge. Sweetened only with allulose, monk fruit, and Reb-M. Independent labs verify the protein content and screen for contaminants on every batch. Read the label; that is the point.

"Tried a lot of powders. Always come back to this one. Clean and tasty, what else do you need?"

Glenn H. · Verified buyer

✓Named 3-source blend
✓Allulose, monk fruit, Reb-M only
✓Third-party tested every batch

Get your kit

Built by a retired Navy SEAL commander.

Jocko Willink spent 20 years in the SEAL Teams, then co-founded Jocko Fuel to make the fuel he couldn't find — and put his name on it. The standard is simple: every batch third-party tested, nothing artificial to sweeten it, no shortcuts. Discipline is doing it right when nobody is checking. We check anyway.

✓Founded by Jocko Willink
✓Third-party tested
✓Made in the USA

Get your kit

Jocko Willink scooping protein powder into a shaker

One kit. Everything the habit needs.

A full bag — about 26 servings. Subscribe and the 20 oz shaker comes free, plus the Free Protein Guide — our 30-day protocol: find your protein number, then hit it every day, delivered by email. Refills land on your schedule at 10% off plus standard shipping, every 30, 45, 60, or 90 days. Skip, pause, swap flavors, or cancel from your account in under a minute.

✓Subscribe: free shaker + guide
✓Refills 10% off, on your schedule
✓Skip, pause, or cancel anytime

Get your kit

A bag of Jocko Protein Powder standing on a gym bench

Subscriber kit

FREE Shaker · ~~$12.99~~

4.9 / 4,000+ reviews.

From people who had quit protein powders before.

★★★★★

"I'm a personal trainer and a lifelong athlete. I have tried many a protein powders down through the years and I have to say this is my favorite by far in regards to taste and quality. And the price isn't bad either."

JoAnn G. · Verified buyer

★★★★★

"I've been lifting and using supplements for decades. These proteins are the hands down winners for taste, ease of mixing, and easy digestion in all my years! No chalky residue, no fake tasting garbage!"

Patrick G. · Verified buyer

★★★★★

"I have really enjoyed the flavor and mix-ability of the protein powder. No bloating and very satisfying protein powder. I will definitely keep this subscription product."

Jerry B. · Verified buyer · Subscriber

★★★★★

"Best protein ever. Clean and tastes good. Truly a treat."

Phillip S. · Verified buyer

What's in the scoop.

22g

Protein / scoop

Whey, casein, and egg white.

Source blend

Fast, medium, and slow — supply for hours.

≤2g

Sugar per scoop

2g or less, every flavor.

Artificial sweeteners

Allulose, monk fruit, and Reb-M only.

Enzymes + probiotics

Lactase included, so it sits right.

Third-Party TestedEasy Digestion No Artificial Sweeteners Time-Released BlendScience-Backed

Scoop. Shake. Done.

Scoop

One scoop. About 26 per bag.

Shake

8–12 oz of cold water. 10 seconds.

Done

22g of protein, down. Your refill lands before you run out.

Your starter kit

Get your kit today.

Protein powder + free shaker when you subscribe. 22g a day, about $1.44 a serving on your first bag.

The value of your kit

Protein Powder1 bag · 26 servings 25% OFF ~~$49.99~~ $37.49
20 oz Shaker CupYours to keep ~~$12.99~~ FREE
ShippingFirst order FREE
Free Protein Guide30-day protocol · by email FREE
Today, 25% offTotal value $62.98 $37.49then $44.99 / refill

The 25% price, free shaker, and Free Protein Guide apply to subscription first orders from this page. Free shipping applies to any first order. Refills ship at standard rates; refill orders over $99 ship free.

60-day money-back guarantee Free shipping, first order 25% off your first subscription order Skip or cancel anytime

1Pick your flavor — Chocolate Milkshake

2How do you want it

Refills every

Discount, shaker, and free shipping applied in cart.
60-day money-back guarantee · Skip or cancel anytime

Secure checkout

Questions, answered.

The four things people ask before they commit.

When am I charged?

Today's kit is $37.49. Refills bill when they ship — $44.99 plus standard shipping, every 30, 45, 60, or 90 days, whichever you pick. Refill orders over $99 ship free.

What if I don't like the flavor?

Swap to any of the 9 flavors on your next refill, right from your account. And every kit is covered by the 60-day money-back guarantee — if it's not for you, we make it right.

How do I cancel?

From your account, in under a minute. Skip a refill, pause, or cancel anytime — and the shaker is yours to keep either way.

Do I have to subscribe?

No. The one-time kit is $49.99 with free first-order shipping. Subscribing is what unlocks 25% off, the free shaker, and the Free Protein Guide.

Your protein starter kit. 25% off + a free shaker.

Built by people who live it.

Here's why it works.

Milkshake flavors that don't taste like a supplement.

The whole routine is a scoop, cold water, and 10 seconds of shaking.

Protein shouldn't wreck your stomach.

You should recognize everything on the label.

Built by a retired Navy SEAL commander.

One kit. Everything the habit needs.

4.9 / 4,000+ reviews.

60-Day Satisfaction Guarantee.

What's in the scoop.

Scoop. Shake. Done.

Get your kit today.

Questions, answered.

When am I charged?

What if I don't like the flavor?

How do I cancel?

Do I have to subscribe?

Your protein starter kit. 25% off + a free shaker.Subscribe & save 10%.

Built by people who live it.

Here's why it works.

Milkshake flavors that don't taste like a supplement.

The whole routine is a scoop, cold water, and 10 seconds of shaking.

Protein shouldn't wreck your stomach.

You should recognize everything on the label.

Built by a retired Navy SEAL commander.

One kit. Everything the habit needs.

4.9 / 4,000+ reviews.

60-Day Satisfaction Guarantee.

What's in the scoop.

Scoop. Shake. Done.

Get your kit today.

Questions, answered.

When am I charged?

What if I don't like the flavor?

How do I cancel?

Do I have to subscribe?

Your protein starter kit. 25% off + a free shaker.