Raise kidswho doHard things.
Five daily habits. Thirty days. Done by them, not for them. From Jocko Willink’s bestselling Way of the Warrior Kid books — now an Apple TV film.
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You can’t give them confidence. But you can help them earn it.
What your kid gets
- Confidence they earned themselves
- Responsibility, follow-through, and resilience
- A tracker they own and fill in on their own
- A finish line worth reaching
What you get
- A simple daily structure — no app, no planning
- Calmer mornings and easier bedtimes
- More reading, more movement, less screen time
- Something you do together, not something you police
For parents and guardians. We only collect your email. Privacy Policy.
Sign up now. Start October 26.
Three steps. Simple enough that your family actually finishes.
- 01
Sign Up Free
Enter your email and you’re in. On October 26, the tracker, the Warrior Kid Code, and your first guidance land in your inbox.
- 02
Print the Tracker
Hang it where your kid will see it. One box for every habit, every day.
- 03
Start October 26
Five habits a day. Check the boxes. Stay on the path for 30 days.
Five habits. One day at a time.
Discipline, courage, learning, and service aren’t handed out — they’re earned through small hard things done every day. This is the whole system. If your kid can check a box, your kid can do this.
- Start the day with a win.
- Move, train, play. Every day.
- At least 20 minutes a day.
- Real food, water, protein.
- Recover. Do it again tomorrow.
Plus daily service and one hard thing they choose themselves.That's the plan.
Part of the printable tracker · No points, no scores
Miss a day? Good.
Get back after it tomorrow.
That’s the whole lesson.
Consistency counts, not perfection.
Now a major motion picture starring Chris Pratt.
The bestselling Way of the Warrior Kid book series hits the screen this November — with Chris Pratt as Uncle Jake, directed by McG. Watch the movie, then walk the path with the Challenge.
“This generation’s Karate Kid.” — Chris Pratt
Join the Free Challenge
Chris Pratt & Jude Hill in Way of the Warrior Kid · Apple TV
“Most kids don’t need a shortcut. They need a path — and someone who believes they can walk it.”— Jocko Willink, creator of Warrior Kid
Your kid gets a coach. You get the playbook.
Sign up now. On October 26, it all lands in your inbox:
- 30-Day Tracker
Print it once. They fill it in themselves.
- The Warrior Kid Code
The standard for the next 30 days. Read it out loud. Then go live it.
- Weekly Guidance from Jocko Willink and Chris Pratt
Tips for parents and kids, every week of the Challenge. How to start strong. What to do when they want to quit. How to make it stick past Day 30.
- Certificate of Completion
Earned on Day 30. Signed by you. Earned by them.
It’s not a participation trophy. It’s proof of a month of showing up — and getting to Day 30 knowing: “I did that.”
Questions, answered.
When does it start?
October 26. Every family starts on the same day so you’re never doing it alone — and everyone crosses the finish line together.
Can we join after October 26?
Yes. Sign up any time and start the day you’re ready. You’ll still get the tracker, the Code, the weekly guidance, and the certificate. But if you can, start with everyone else — it’s easier when your kid knows other kids are on Day 1 too.
What ages is this for?
Works best for kids about 5–12. Older kids can absolutely run it — the habits scale with them.
How much time does it take each day?
Mostly minutes — the habits are things your kid should be doing anyway. The biggest block is 20 minutes of reading. Checking the boxes takes seconds.
Do I have to buy anything?
No. The Challenge is completely free — the tracker, the Code, the weekly guidance, the certificate. No purchase. No catch. The work is the point.
What do I get when I sign up?
A confirmation right away. On October 26, the printable 30-day tracker, the Warrior Kid Code, and your first weekly guidance from Jocko Willink and Chris Pratt land in your inbox. The Certificate of Completion is earned on Day 30.
Let’s see what they can do.
Thirty days from now, your kid won’t have just watched a Warrior Kid — they’ll have become one. Sign up free. Day One is October 26.
Starts October 26.
Free for kids and families.
For parents and guardians. We only collect your email. Privacy Policy.