Hard Work. Clean Fuel. No Excuses.
Fuel Your Path
You show up every day, even when it's hard – because you know there's no shortcut. You're on The Path - a personal journey to get smarter, stronger, smarter, healthier – better. Nobody said it would be easy. One thing is certain: you need the right fuel.
Committed to Excellence
Jocko Willink &
Chris Pratt
Actor & part-owner Chris Pratt, alongside founder Jocko Willink, bring their commitment to discipline and clean fuel to every product. Discover what fuels them and countless others dedicated to excellence.
FREE 4 WEEK PROGRAM
Discipline Equals Freedom RESET 2025
Step into the new year with unstoppable discipline — master essential habits, proven techniques, and the mindset needed to overcome challenges and execute your goals.