Lead a
Community.
The 4:34 movement is expanding. Start a chapter in your city. Lead from the front. Earn the standard.
Apply to LeadIt started with a tour.
The 4:34 Tour is a free, nationwide tour led by Jocko Willink. Thousands of people show up before dawn to train together — no gimmicks, no hype, just shared discipline at 4:30 in the morning.
Now the movement is expanding beyond tour stops. 434 Chapters are locally-led groups that carry the same fire — same standard, same commitment — in cities across the country. Every week. Rain or shine.
This isn't a franchise. It's a community of individuals who lead by showing up first.
5+
Tour cities
1000s
Show up before dawn
4:34
The standard
How a Chapter Works
No complexity. No politics. Show up. Train. Hold the standard.
The Cadence
Weekly sessions. Same day, same time. Early. Non-negotiable. Consistency over attendance — the schedule doesn't bend.
The Session
~60 minutes total. Arrival and warm-up, coach-led training block, short close and reflection. Every session is earned, not endured.
The Leadership
Chapter leads train with the group, not above it. Tone is set through behavior, not hype. Accountability is earned, not enforced.
Who It's For
People willing to show up early. People who respect structure. People focused on improvement, not performance. If that's you — step up.
Location. Time. Challenge. That's it.
Members receive a simple message before each session. No details. No excuses. You won't know the workout until you arrive — and that's the point.
Every challenge is fueled by Jocko Fuel. Not a gimmick — the necessary fuel. MÖLK to recover. Discipline GO to stay sharp. Joint Warfare when the knees start talking.
Joey Szatmary
Joey is the Chapter Lead of the 4:34 Club's founding chapter. He leads from the floor, not the front — showing up early, training alongside his community, and setting the standard through daily discipline rather than words.
The Lions' Den runs weekly sessions with a rotating mix of strength, conditioning, and mental toughness work. It's the blueprint for every chapter that follows.
"Complete the mission. Earn the patch. Each one unique. Each one earned."
Earn the Patch.
Chapter Heads aren't just volunteers — they're the standard-bearers. Here's what you earn.
20% Off Every Order
Permanent discount on all Jocko Fuel products. The fuel that powers your chapter — at cost.
Free Shaker
Official Jocko Fuel shaker. Show up with the right gear. Lead by example.
434 Patch or Coin
Earned. Never given. Each one unique to your chapter. Proof you held the standard.
Ready to Lead?
434 Chapter Heads are hand-selected. Tell us why you.
Not ready to lead?
Drop your email and city. We'll let you know when a chapter launches near you.