GET UP BEFORE THE ENEMY

Workout with Jocko

Success in any worthwhile endeavor demands hard work, and getting a head start gives you the edge. That's why we're kicking off each event at 4:34 AM sharp. Join us for down-and-dirty, parking-lot workouts—what we call 'Morning PT'—led by Jocko himself. These sessions are meant to push you but are scalable for all fitness levels so everyone can take part. Stick around afterward to meet Jocko, recharge with Jocko Fuel, and connect with others committed to the Hard Work, Clean Fuel, and No Excuses mindset.

The 4:34 Experience

Morning PT

Get after it at 4:34 AM. This isn't your average workout. It's a gut check, designed to test your discipline and grit.

Meet & Greet

After pushing your limits, get the chance to meet Jocko in person. Share your story and grab a photo with the man himself.

Clean Fuel

Refuel the right way. Sample Jocko Fuel's clean, uncompromising products designed to keep you sharp and ready for the next mission.

4:34 Tour Dates

Oct. 5 - San Diego, CA

3382 MURPHY CANYON ROAD, SAN DIEGO, CA 92123

Oct. 26 - Bentonville, AR

406 S WALTON BLVD, BENTONVILLE, AR 72712

Nov. 9 - Tampa Bay, FL

1505 N DALE MABRY HWY, TAMPA, FL 33607

TBD - Freehold, NJ

326 W MAIN ST, FREEHOLD, NJ 07728

TBD - Virginia Beach, VA

1149 NIMMO PKWY, VIRGINIA BEACH, VA 23456

Up Before the Enemy

Why 4:34?

Jocko wakes up at 4:34 AM every day. It’s not just a habit—it’s a commitment to being better, to getting after it while the rest of the world sleeps. 4:34 AM is a reminder that discipline starts early, and success comes to those who are willing to put in the work before the sun rises. This is your chance to join Jocko, to prove that you’re ready to win the day before it even begins.

Frequently Asked Questions

Are these events free to attend?

Yes! All events on the 4:34 Tour are completely free to attend. Just make sure you sign the waiver beforehand to secure your spot.

What is the 4:34 Tour?

The 4:34 Tour is a series of free early-morning workouts led by Jocko Willink, hosted in Walmart parking lots across the country. It’s designed to celebrate Jocko Fuel’s availability at Walmart and to help you start your day with discipline and intensity.

Do I need to sign up in advance?

Yes, you must sign the waiver before attending the event.

What time does it start?

4:34 AM - Meetup in Walmart Parking Lot

5:00-5:45 AM - Workout

5:45-7:00 - Meet and Greet with Jocko and free Jocko Fuel

What can I expect at the event?

Each event will feature a high-intensity workout led by Jocko himself. Afterward, there will be opportunities to sample Jocko Fuel products and meet Jocko.

Do I need to bring anything?

We recommend bringing water, workout gear, and a determined mindset. We’ll handle the rest!

Can I bring a friend?

Absolutely! Just make sure they sign the waiver as well so they’re ready to go on event day.

What if I’ve never done a bootcamp workout before?

No problem! The workouts are designed to challenge you at any fitness level. Whether you’re new to bootcamp-style workouts or a seasoned athlete, you’ll be pushed to your limit.

Do I need to be 18+?

Anyone under 18 must be accompanied by an adult and have a waiver signed for them on their behalf.